5 Strategies for Your Onsite and Digital Brand

June 28, 2023

Event branding plays a crucial role in creating a memorable experience for attendees and setting expectations for your event.

This blog post explores the concept of event branding and provides five top strategies for effectively branding your event, both onsite and digitally.

Defining Your Brand

Before diving into event branding, it’s important to define the purpose of your event,

1 Understand your organization’s values

2 Identify your target audience

3 Determine how you want attendees to feel at your event

These considerations will guide your decision-making process and ensure that your branding aligns with your goals and values.

5 Essential Event Branding Elements

Event branding consists of five core elements: design, messaging, visuals, partnerships, and marketing.

Design includes elements such as the logo, color palette, and fonts.

Messaging focuses on the name, brand story, slogan, voice, tone, and copy.

Visuals tell the event’s story through photographs, graphics, signage, and branded items.

Partnerships involve aligning with sponsors, exhibitors, and guest speakers who share your values.

Marketing encompasses various channels, including social media, email campaigns, website design, and advertisements, to promote your event and activate your brand.

Onsite vs. Digital Branding Ideas

For both onsite and digital events, there are numerous branding ideas to enhance the attendee experience. Onsite branding examples include stage design, swag bags, masks, signage, snacks, booth design, social walls, and photo booths. Digital branding focuses on building your online presence through your website, social media platforms, event app, email marketing campaigns, videos, and social media walls.

Using Event Tech as a Brand Activation Tool

Event technology plays a central role in creating a consistent and engaging attendee experience. Features such as built-in design tools, drag-and-drop conference badge designers, branded mobile apps, gamification, social media walls, and social analytics dashboards help activate your brand and enhance the event experience.

How to Brand an Event: 7 Top Tips

To ensure effective event branding, it’s crucial to follow seven key tips:

Be consistent in your messaging and design elements

Promote through the right channels

Create memorable moments for attendees

Personalize the experience,

Collaborate with influencers,

connect your onsite and digital branding,

and collect data and feedback to measure brand impact.

5 Creative Ideas for Brand Activation Events

Brand activation events provide a unique opportunity to connect with your audience and leave a lasting impression.

Five creative ideas for brand activation events include:

Running immersive experiences,

Hosting interactive workshops or demonstrations

Organizing networking events,

Conducting contests or giveaways

incorporating social impact initiatives.


Event branding is a powerful tool that helps create a memorable and impactful experience for attendees. By following the strategies outlined in this blog post, you can effectively brand your event both onsite and digitally, leaving a lasting impression on your target audience. Remember to stay consistent, personalize the experience, and leverage event technology to activate your brand and enhance the attendee experience.

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