Enhanced Overall Event Experience
Even if you want to host an in-person event, there is no downside to not enabling a virtual component. For all of the above-stated reasons, using technology to enhance your live event experience can only add benefits to your organization and the ROI you get on the content you are working so hard to curate.
Enabling a hybrid component to all events can only help to expand your outreach and provide you with rich attendee data. “Your audience can participate and engage with your event, no matter where they are.”
The value-add of enabling virtual attendees has always been clear to those of us in the Virtual Event industry. With the rise of Virtual Events due to Covid-19, far more people are ready to transition indefinitely after having such positive, productive, and profitable experiences.
Event company PGI saw a 430% increase in clients transforming in-person trade shows, meetings, conventions, conferences, and town halls into hybrid or virtual events. Now that so many of us have experienced the benefit of going virtual, and have realized its added value, the event world will be hard-pressed to go back.