Elements of a Successful Hybrid Event
Content is king at your hybrid event. You want to make sure that in-person and virtual attendees are equally engaged. This is where the ” one event, two experiences” mentality comes into play. You can’t deliver the same content the same way for both groups. Here are some ideas for how to cater your content differently for your virtual and in-person attendees:
Onsite attendees have the benefit of witnessing the community firsthand at an event. It’s much easier for them to network in person, have organic exchanges, and establish connections. However, there are ways to bring this community to your virtual audience as well.
Sponsorship is vital to any event program. Thus, your guarantors must receive the same (or further) value from your hybrid event as they would from an onsite event. There are numerous ways to put your guarantors in front of both your virtual and in-person attendees and produce high value. Below are just a many ideas to get you started
1) Mobile app banner ads
2) Push notifications
3) Sponsored sessions
4) Event website sponsors page
5) Physical and virtual sponsor booths
6) Sponsored commercials before accessing on-demand content
Your post-event actions are as important as what you do during an event. Hosting an event means nothing if you don’t gain any insights. Make sure to shoot out a post-event check to get a sense of which content resonated with people, and how your attendees felt about their onsite versus virtual experiences. Also, take a look at your attendees’ data during the event. Make sure to follow up with those attendees who attended a lot of sessions, asked a lot of questions, or engaged with your guarantors.