Choose an all in one event platform
We firmly believe that an all in one hybrid event platform is key to running a great hybrid event that can help you cut down on cost
Why leave attendee engagement, ticketing, programming and analytics to different tools?
When you use one product to run registration, another to publish your event schedule and another to handle sponsorships, for example, you might run into issues with compatibility and struggle to unite both the in-person and online versions of your event.
For any virtual and hybrid event, a key player is the technology platform provider. This is essentially your virtual venue. Make sure the platform you choose aligns with event goals.
Here are the basics you will need to take into account when you start your search:
What features are absolutely necessary?
How engaging do you want the experience to be?
What flow are you expecting between in-person and virtual?
Can the virtual venue be customized or branded for your event?
What is the accessibility level? You want a platform easy to access from any device and without installations if possible.
A few elements you want to consider for your virtual venue:
Virtual Lobby – Where attendees can see an agenda with sessions, information, speaker bios, network with attendees, exhibitor and sponsor gala, social wall.
Gamification – what entertainment options do they offer i.e escape rooms, scavenger hunts, etc.
Breakout rooms – game rooms, concert areas, lounge areas.
Customization – of the virtual environment from branding to items you include.
Virtual Booths – Essential for sponsors, stakeholder or partners.
Networking and Socializing – What interaction options does the platform offer?
Metrics and Reports – Vital to prove your event success but most importantly, vital to know where to improve and what you can double down on.
Navigation– Can attendees walk around the expo hall or other event spaces to meet other attendees?
Design– Support for custom environments or exhibitor booths design.