Event Date: 25 November 2019
Hyper Accelerating their journey to greatness
The challenge
We have been privileged to have worked with GV Comms and Standard Bank over the last half-a-decade. They’ve hosted multiple keypad events, including many roadshows that allowed delegates to ask anonymous questions via our QT2 keypads.
For this session, they wanted to go fully digital. Standard Bank were showing off the new feature on their banking app, and wanted the tech on the day to reflect it.
AT A GLANCE
21322 Page Views in a single day!
That’s almost 42 different page views per person!
638 questions asked.
981 upvotes on questions, averaging out to 4 likes per question!
The Solution
The WHO
As we were focusing on Standard Bank staff who were already app-savvy, were were expecting a high acceptance rate.
We weren’t expecting the 99.1% adoption rate though! Out of the 233 delegates to attend, only 2 didn’t create a profile. Young and old alike, just about everyone at Standard Bank definitely embraced technology and our Event App.
The WHY
Does your event lack audience interaction?
There were 240 meaningful questions asked. That averages to more than a question per person.
Gone are the days of 2 or 3 people hogging a microphone, using it as their soap box.
An average of 4 questions were upvoted per person in attendance.
The INTERACTIONS
Activity Feed:
Ever wanted a social experience without having to link to social media? The event app can do that. By allowing delegates to post photos and comments on the app, engagement was increased and excitement levels increased throughout the event, all from the privacy of the app.
Delegates were further incentivised to use the activity feed to be part of a competition to win some fantastic prizes.
As the clients, Standard Bank and GV Comms were able to use these to show a physical outcome of the event, rather than just a set of analytical graphs and stats.
IMMEDIATE SESSION FEEDBACK
The event app gives the ability to give instant feedback, either to show to the audience, or as insights for the speakers. Answers can be anonymous, or tracked to a user.
This allows both honest and anonymous feedback, or direct feedback which you can help an individual with.
LIVE FEEDBACK
When testing out features of the Standard Bank App for Banking, many staff learnt about new features, and were quick to point them out on the app.
Real life issues, with real life solutions, digitally revealed.