Working with the Mustek events planner, Participate Technologies created an interactive attendee networking and logistics mobile event app for The Gauteng Key Accounts Kick Off Technology Update Roadshow. The app was designed to complement and enhance the Wakanda Forever theme of the event.
The app included rich attendees profiles, personalized agenda options, real-time notifications/alerts, and an in-app direct message platform. Participate also provided to speakers & exhibitors the ability to upload their presentations or brochures for instant access. Finally, Participate Technologies created a “Riddle Game” component where exhibitors could generate brand related riddles to entice attendees to come have a chat.
Results, ROI and Future Plans
The Event App allowed attendees to:
- Connect and communicate with their colleagues: Almost 100 messages were sent between 25 attendees.
- Use their time at the event effectively: Over 3,000 sessions were added to personal schedules for MeetDifferent
- Access information such as agenda, attendee profiles and event information: Resulting in over 18 000 pageviews.
- Download session hand-outs and slide decks, helping create a “greener” conference.
- Collect important usage data and metrics for Mustek along the way to help them understand and document their ROI.
- Collect attendee feedback to evaluate and implement in future events.