The Challenge: Enhancing Engagement and Streamlining Event Management

Nedbank, a leading financial institution, faced a challenge during their large-scale internal event. They needed a solution to provide real-time information to attendees, foster engagement during breakaway sessions, and give participants the autonomy to select the sessions they wanted to attend. Additionally, they wanted to add an element of fun to the event by gamifying the experience and rewarding attendees with prizes.

The goal was clear: improve attendee engagement, streamline event management, and enhance the participant experience—all while maintaining seamless interaction and efficient session management.

Objectives: Empowering Attendees and Streamlining Operations

Nedbank aimed to achieve the following objectives for their event:

• Increase engagement: Foster real-time interaction through live polling and gamification.
• Streamline event management: Simplify session selection and notifications for attendees.
• Improve participant experience: Empower attendees to choose sessions they were most interested in.
• Gamify the event: Create a fun, competitive element to drive higher participation and reward attendees.

Our Solution: A Tailored Event App with Gamification and Real-Time Features

To address Nedbank’s challenges, we provided a custom-designed event app that included the following features:

• Session Selection Feature: Attendees could easily select the breakaway sessions they wanted to attend, creating a personalized event experience.
• Live Polling: Engaged participants in real-time discussions, ensuring a dynamic and interactive event.
• Gamification: Integrated game mechanics allowed attendees to earn points and win prizes, driving higher participation and excitement.
• Notifications & Alerts: Real-time notifications kept attendees informed of session updates and event highlights.
• Custom Branding: The app was fully branded to reflect Nedbank’s identity, creating a cohesive and professional experience.
• Analytics & Reporting: The app provided detailed session reports and engagement metrics, helping Nedbank evaluate the event’s success.

Results & Impact: High Engagement and Successful Event Execution

The results were outstanding. By leveraging our event app, Nedbank achieved significant improvements in both participant engagement and overall event efficiency:

• 84.24% game participation rate: A high level of engagement in the gamification aspect kept attendees excited and involved throughout the event.
• 97.75% app usage rate: Nearly all attendees utilized the app, showcasing the success of the mobile platform in driving interaction.
• Increased engagement: Real-time polling and gamification resulted in more dynamic conversations and stronger connections between attendees.
• Improved attendee satisfaction: Feedback indicated a marked increase in satisfaction with session selection and interactive features.

Qualitative Outcomes

In addition to the impressive metrics, Nedbank experienced several notable qualitative outcomes:

• Enhanced attendee interaction: The gamification and live polling created a sense of fun and excitement, significantly improving engagement.
• Personalized experience: Giving attendees control over their session selections improved their overall event satisfaction.
• Streamlined event management: The app helped manage logistics efficiently, from real-time updates to session changes and notifications.

Conclusion: A Seamless and Engaging Event Experience

By integrating our event app into their event, Nedbank was able to not only meet but exceed their objectives. The event saw remarkable participation rates, higher attendee satisfaction, and a fun, interactive experience thanks to the combination of gamification, session selection, and live polling.

As a result, Nedbank now has a proven solution for future events that will continue to enhance engagement, streamline management, and provide valuable insights for continuous improvement.